Event Marketing with ROI Tracking
Events give you the unique opportunity to engage directly with prospects and customers, whether it's live in-person or online. Events also give customers an invaluable opportunity to network with each other. But managing all the details of an event — or series of events — can quickly overwhelm even a dedicated marketing team.
With Marketo, events are easy and even fun to manage. With Marketo, you can easily:
- Manage personalized invitations, reminders, and follow-ups
- Connect to popular third-party technologies including Adobe® Connect, Cisco WebEx®, Citrix GoToWebinar®, ON24 and ReadyTalk
- Clone an event, including emails, forms and landing pages, to minimize configuration for future events
- Manage event check-ins with our unique iPad app (availble on iTunes Store and Google Play)
- Analyze the effectiveness of the event with easy-to-use flexible reports
Marketo provides a platform for you to manage anything from a simple webinar all the way to a large scale conference, at scale with minimal rework.
Want to learn more event marketing best practices? Check out our Event Marketing Success Center.