Real-Time Activity Tracking & Alerts
Sales Visibility into Buying Behavior
Today a majority of buyers research online, and selling often occurs over the web and phone. As a result, sales reps don't have access to the rich behavioral information that helps them understand what prospects are interested in, and which opportunities are the best use of their time. Marketo Sales Insight allows sales reps to:
- Get instant sales alerts when leads open and click on emails or fill out forms
- Identify when prospects visit your website and see what pages they look at
- Highlight behaviors that indicate buying interest, such as specific keywords or frequent website visits
By providing visibility into buying behaviors and other “interesting moments” that indicate intent, Marketo helps your sales reps to have a much richer understanding of their prospective customers and to know the best times to reach out.