A Better Way to Engage Prospects and Customers
Your prospects and customers are getting bombarded with messages. On average, a consumer is exposed to more than 3,000 of them each day! That’s a lot of noise that you, as a marketer, need to cut through.
Yet many marketers continue to use outdated tactics such as batch and blast emails, sent to broad database segments, in hopes of connecting with consumers. In today’s world of information overload, these tactics are becoming less effective by the day.
That’s where the Marketo Customer Engagement engine comes in, enabling marketers to quickly and easily deliver dialogues that are far more relevant and engaging than the campaigns of yesterday.
How does it work? By tracking the behaviors of individuals in order to automatically serve up highly relevant conversations, at scale, that build and grow long-term customer relationships.
Why Engagement Matters:
- Customers and prospects will feel as though they are engaged in conversation, and not being shouted at
- As individuals engage more deeply, an emotional connection to your brand will be built
- Research shows that buying decisions are based largely on emotional factors, so when prospects are ready to buy, they’ll be more likely to buy from you