Jon Miller

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Revenue Cycle Modeler

Define the Detailed Stages of Your Revenue Cycle

By mapping the buyer’s journey and defining the stages of your company's revenue cycle, you create a foundation for marketing analysis and forecasting. With Marketo's Revenue Cycle Modeler, you can:

  • Define a detailed revenue process and monitor how potential customers move through the cycle
  • Establish a clear set of rules governing how customers transition from one stage to the next
  • Assign Service Level Agreements to send alerts and trigger campaigns when leads go stale

Only Marketo provides you the ability to track key metrics for how customers move through each stage of the buying process.