Marketo is consistently rated as very easy to use by customers and industry analysts alike. The User Interface allows all marketers, not just those with technical skills, to create powerful automated campaigns without any assistance from “power users” or IT.
- Simple drag and drop interface that let’s non-technical users build campaigns and workflows quickly and easily.
- WYSIWYG editing for landing pages and emails
- Program Library let’s marketers import pre-built campaigns that they can quickly re-brand and run.
- Ability to replicate success in minutes by cloning entire campaigns, including all assets and workflows, with a single-click.
- Advanced nurturing capabilities that automatically deliver content in an intelligent way, without any “programming” required.
Marketo is more than just a Marketing Automation solution. It's a complete Marketing Platform that you'll never outgrow. It's built for marketers, by marketers, and delivers a broad range of capabilities that would otherwise require multiple disconnected solutions.
- Integrated platform that replaces multiple disconnected solutions.
- Run cross-channel campaigns that include email, web, social, mobile, direct mail and more.
- Closed-loop reporting that lets marketers measure campaign influence on pipeline and revenue.
- Real-time behavior-based triggering of campaigns and workflows.
The extended Marketo community is made up of thousands of marketers, experts, thought leaders, and partners. We call it the Marketing Nation™. Joining the Nation will not only help you automate campaigns; but will make you a better marketer.
- Active and supportive community of more than 40,000 users, sharing ideas and best practices.
- Rich partner ecosystem with hundreds of partners and a wide range of pre-built integrations.
- Regional user groups in more than 35 cities around the world – and growing.
- Shared library of pre-built email, landing page, and program templates.