Engage Prospects and Customers with Relevant Conversations
Marketers are facing a new digital world where consumers are drowning in marketing messages. Marketers know they need to break through this noise, but their efforts to do so are often limited by traditional email service providers, which force them into a world of impersonal, batch communications.
As the pioneer and thought leader in marketing automation, Marketo offers a solution, empowering email marketers to build automated campaigns that create long-term, personal relationships. In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, marketers can respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue and ROI.
With Marketo’s Email Marketing, you can:
- Send your first email in minutes
- Evolve from manual to automated campaigns
- Trigger individual, personalized emails without a programmer’s help
- Easily deliver ongoing streams of content with Marketo’s Customer Engagement Engine
- Continually learn about your audience with Marketo’s built in database, which stores demographic, behavioral and transactional information over time
- Build segmentations with Marketo’s proprietary Smart List technology, which automatically adds and removes subscribers based on changes in behavioral, demographic or transactional information
- Integrate other channels with your email marketing, giving you the control to see subscriber activity across channels and respond in real-time with emails
- Analyze your email marketing effectiveness with visual charts & detailed reports on opens, clicks, conversions, revenue and ROI
In addition to Marketo’s advanced email capabilities, we’ve got the capabilities you need to start quickly:
- Design high-quality emails with our drag & drop interface and WYSIWYG editor
- Ensure your emails will reach your audience with world-class deliverability
- Download templates from our responsive template library
- A/B test your messages and have the system automatically choose a winner based on auto-generated random sample lists
- Personalize content with drag & drop dynamic content and email scripting
- Manage subscriptions
To learn more, check out these resources:
- The Definitive Guide to Engaging Email - Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
- How to Break the Rules of Email Marketing and Still Win – Watch this New Rules of Marketing Virtual Event session with DJ Waldow on how to break the rules of email marketing and still win
- The Dialog Edition – Marketo’s solution to help you graduate from an email service provider to Marketing Automation