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Social Marketing

Social Marketing

In modern B2B marketing, social media is one of the biggest forces driving change.

Learn how to boost B2B marketing results with social marketing, social media, video and Web 2.0 tactics by downloading social marketing best practices and podcasts.

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Social Marketing Resources

The Definitive Guide to Social Marketing

definitive guide

The Definitive Guide to Social Marketing(premium) Check out the new Definitive Guide to Social Marketing. Discover how to add social to every marketing activity to drive buyer engagement, new business, and revenue.

10 Tips for Using SlideShare for Lead Generation

10 Tips for Using SlideShare for Lead Generation SlideShare is quickly becoming an essential part of every content marketing effort. Download this ebook for 10 tips that can help you turn SlideShare into a lead generating machine.

What Your Instagram Filter Says About You

What Your Instagram Filter Says About You Ever wonder what your favorite Instagram filter says about you? Download this infographic to see the psychology behind the top 10 Instagram filters and the personalities of the photographers who use them.

Contagious Content: What People Share On Facebook and Why They Share It

Contagious Content: What People Share On Facebook and Why They Share It In this ebook, created by social media expert Brian Carter and Marketo, we're going to teach you how to create Facebook posts that more people will want to share. It includes best practices, case studies, and some new research on how people interact on Facebook posts.

The Social Sickness [Infographic]

The Social Sickness [Infographic] Download this infographic and learn about the frightening social media habits that lead to severe social sickness and a massive decrease in productivity.

50 Tried and True Social Insights from Real Marketers

50 Tried and True Social Insights from Real Marketers Every organization uses social in a different way. Find out how some of the top companies are using social in their organization! Plus learn insightful tips and lessons that they learned along the way.

Webinar: How to Optimize Your Social Channels for Lead Generation

Webinar: How to Optimize Your Social Channels for Lead Generation Learn to turn each of your social channels into lead-generating machines. If that sounds more like the path you want (and need) for your business, pull up a chair and prepare to get results.

5 Ways To Encourage Customers To Share Your Content

5 Ways To Encourage Customers To Share Your Content This whitepaper gives examples of 5 creative ways to integrate social into all of your marketing efforts by getting your customers to share your content.

ROI of Social Marketing: Webinar

ROI of Social Marketing: Webinar Check out the slides from our webinar to discover how to leverage peer-to-peer social engagement and use metrics such as brand lift, social engagement, and influencer reach to measure the ROI of your social marketing.

How to Optimize Your Social Channels for Lead Generation

How to Optimize Your Social Channels for Lead Generation This is the eBook you want in order to turn each of your social channels into lead-generating machines. So, if that sounds more like the path you want (and need) for your business, pull up a chair and prepare to get results.

Social Media Tactical Plan

Social Media Tactical Plan Social media plays an important role in the B2B decision-making process. Use this sample plan to drive more unique traffic to your website and convert visitors.

Social Marketing Success Kit

Social Marketing Success Kit(premium) Discover how to drive new business and revenue through various social media channels with the Marketo B2B Social Marketing Success Kit. Download the Marketo B2B Social Marketing Success Kit and start implementing social media strategies at your organization today!

Additional Resources