B2B Solution Editions
Solution Editions
Marketo offers three editions tailored to meet your internet marketing software needs.
Spark
Standard
Select
Think big, start fast. Extend your basic email marketing into drip nurturing campaigns. Get started on inbound marketing with basics in scoring, landing pages, social campaigns and webinars.
The Spark Edition also easily integrates with your existing CRM solution and CMS platform to leverage existing data and content.
Compare editions ‣
Our most popular edition of our internet marketing software includes a broad range of additional features such as advanced lead scoring, dynamic content and A/B testing to optimize and precisely target your marketing initiatives. These features allow you to identify different segments and effortlessly personalize content to get found quickly and increase conversions.
The Standard Edition includes all Spark Edition features and expands on the marketing automation, inbound marketing, social marketing, and reporting capabilities.
Compare editions ‣
For small and medium-sized companies with sophisticated marketing requirements. Select Edition includes a complete marketing solution with full insight into your revenue funnel. It offers advanced internet marketing tools to expand your social marketing reach and dive into reporting and analytics.
The Select Edition includes all Standard Edition features to report on marketing ROI and functionality required by larger organizations for controls and processes.
Compare editions ‣
Spark
Think big, start fast. Extend your basic email marketing into drip nurturing campaigns. Get started on inbound marketing with basics in scoring, landing pages, social campaigns and webinars.
The Spark Edition also easily integrates with your existing CRM solution and CMS platform to leverage existing data and content.
Compare editions ‣
Standard
Our most popular edition of our internet marketing software includes a broad range of additional features such as advanced lead scoring, dynamic content and A/B testing to optimize and precisely target your marketing initiatives. These features allow you to identify different segments and effortlessly personalize content to get found quickly and increase conversions.
The Standard Edition includes all Spark Edition features and expands on the marketing automation, inbound marketing, social marketing, and reporting capabilities.
Compare editions ‣
Select
For small and medium-sized companies with sophisticated marketing requirements. Select Edition includes a complete marketing solution with full insight into your revenue funnel. It offers advanced internet marketing tools to expand your social marketing reach and dive into reporting and analytics.
The Select Edition includes all Standard Edition features to report on marketing ROI and functionality required by larger organizations for controls and processes.
Compare editions ‣

