Reporting & Analytics
Closed-Loop Marketing Reporting & Analytics
Reporting and analytics are where the art of marketing meets the science of marketing. It gives you the ability to prove the impact of your marketing efforts – but only if you have a closed-loop reporting tool that tracks a prospect from the top of the funnel to closed business. Often the problem isn't having too little data, it's having too much or the wrong data. How many hours or days are you currently spending to maintain different spreadsheets to get to one right answer?
Marketo helps you easily highlight how marketing is contributing to revenue with cutting edge marketing analytics and reporting tools. Our platform puts the right metrics where you need them. Without requiring hours of number crunching.
Marketo provides you with:
- A library of standard reports detailing email and landing page performance, web activity, and lead performance
- Campaign results and a matrix to understand which campaigns performed better than others based on customizable metrics
- Intuitive analyzers showing direct influence of your marketing against individual and aggregate opportunities
- A unique revenue modeling feature that allows you to put your entire sales and marketing process into a unified workflow
- The power of fully customizable reports
Never get confused or lost in the data again. Marketo gives you key reports that are useful right out-of-the box and highly configurable when you need a custom view. Subscribe to daily, weekly, or monthly reports to stay on top of your marketing results.