Pricing
Small and Medium Business
Pricing Options
| Printable |
Small & Medium Business Pricing Options
| Marketo Financial Management | Basic | Plus |
|---|---|---|
| Price per user / year | $500 | $1,200 |
| Users | 5 user min. (up to 15 total) |
10 user min. (purchase unlimited users) |
| Budgets | 5 budgets | Unlimited budgets |
| Hierarchy | 1 level | Up to 10 levels +multi-currency |
| Fields | Up to 5 customer fields | Unlimited customer fields +multi-select |
| Reporting | Out-of-the-box reports & dashboards |
Customizable reports & dashboards |
| Access Rights | Budget level | Group & budget level |
| Finance Data | Add invoices manually |
Import spreadsheets via rule-based workflow or FTP |
| Services | MFM Launch Pack | MFM Launch Pack |
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Known leads **
< 10K
10k - 30k
30k - 100k
100k - 250k
250k - 500k
500k - 750k
750k - 1M
1M+
-
Sparkper month
$1,195
$1,495
$2,495
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—
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—
—
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Standardper month
$1,995
$2,995
$3,995
$5,395
$7,195
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Selectper month
$3,195
$4,395
$5,595
$6,795
$7,995
$9,995
$11,995
* Annual contract billed annually. Quarterly payments available at an additional 10% per month.
| Known leads** | < 10K | 10k - 30k | 30k - 100k | 100k - 250k | 250k - 500k | 500k - 750k | 750k - 1M | 1M+ |
|---|
| Spark per month | $1,195 | $1,495 | $2,495 | — | — | — | — | — |
| Standard per month | $1,995 | $2,995 | $3,995 | $5,395 | $7,195 | — | — | — |
| Select per month | $3,195 | $4,395 | $5,595 | $6,795 | $7,995 | $9,995 | $11,995 | Contact Sales |
* Annual contract billed annually. Quarterly payments available at an additional 10% per month.
** Known leads are people recorded in your Marketo marketing database for whom you have contact information, for example, an email address, postal address, or phone number. Marketo can also record anonymous leads, for example, casual visitors to your web site, but these do not count toward the known lead tiers.
4 Min Demo Talk with Sales Free Trial
| All editions offer unlimited marketing users. | |
|---|
| Compare Editions | Spark | Standard | Select |
|---|---|---|---|
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Email Marketing
Industry leading deliverability rates
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| Lead Nurturing | |||
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Standard Lead Scoring
Easily customizable based on demographics, behavior, or both
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Event & Webinar Integration
Cisco WebEx, Citrix GotoWebinar, ON24, Adobe Connect, ReadyTalk
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Landing Pages
WYSIWYG editor with easy control over URLs, SEO
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| Forms | |||
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Basic Dynamic Content
Add tokens (“FirstName”) to landing pages and emails to customize and personalize the message
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Out-of-the-Box Native CRM Integration
With unlimited custom fields
Automatic bidirectional self-healing sync -Sales alerts and automatic task creation
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| Basic Social Sharing and Social Form Fill | |||
| Facebook Publishing | |||
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Real-Time Performance Reporting
Analyze email, social, landing page, campaign activity and more.
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Marketo Program Exchange
Access to a library of pre-built, verified campaigns & ability to share across subscriptions.
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| Unlimited Marketing Users | Unlimited | Unlimited | Unlimited |
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In-CRM Sales Dashboard
Allows sales to easily identify the best leads by priority and urgency
Monitor your website anonymously with automatic company lookups
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5 users |
10 users |
20 users |
| Content Management and Hosting | Up to 5GB | Unlimited | Unlimited |
4 Min Demo Talk with Sales Free Trial
| Advanced Features | Spark | Standard | Select |
|---|---|---|---|
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Advanced Lead Scoring
Sophisticated scoring arrangements with multiple behavior and demographic score fields
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Advanced Dynamic Content
Dynamically send tailored content targeting individual leads, job titles, segments, etc. based on configurable rules
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| Progressive Profiling for Forms | – | ||
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A/B Testing Suite
Create A/B tests for landing pages and emails. Additionally pick random samples of your database for other testing needs.
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Extended CRM Integration
Unlimited custom objects
API for custom integrations
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Webhooks
Use external web services to send text messages, expand lead data, and more.
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Social Engagement Applications
Video share and social polls
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Social Promotion Applications
Referral offers, Sweepstakes
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Role-Based Permissions
Unlimited roles and permissions against all user activities
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| Dedicated IP | – | Add Fee1 | 1 |
| Secured Page Services | Add Fee | Add Fee | Add Fee |
| Dedicated Email Relay | Add Fee | Add Fee | Add Fee |
4 Min Demo Talk with Sales Free Trial
| Analytics | Spark | Standard | Select |
|---|---|---|---|
| Real-Time Campaign, Email, and Web Activity Reporting | |||
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Opportunity Influence Analysis
Pre-built view to tie marketing efforts directly to opportunities
View directly by your sales team via the in-CRM dashboard
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Program Analysis
Monitor program impact on revenue and see your marketing dollars at work
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Revenue Modeler
Analyze different stages of your marketing-sales funnel
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Time Series Data Warehouse
Unlimited ad hoc reporting for campaigns, opportunities, revenue models and more
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| Services and Support | Spark | Standard | Select |
|---|---|---|---|
| Marketo Support Services Included | Basic | Standard | Standard |
| Other Support Services for an Additional Fee | Premier | Premier & Premier Plus | Premier & Premier Plus |
| 1:1 Setup and Integration Consulting2 | |||
| Consulting/Best Practices Office Hours2 | |||
| Instructor-Led Virtual Training Workshops2 | |||
| On-Demand Training | |||
| Four Email and One Landing Page Templates2 | |||
| Marketo Community | |||
| Other Enablement Offerings for an Additional Fee | Spark Launch Pack | Standard Launch Pack/Plus | Select Launch Pack/Plus |
1 Subject to qualification
2 Available within 90-days of the subscription start date