B2B Lead Nurturing Software
Marketo lead nurturing software helps you continue the dialogue with prospects and leads.
You've managed to get a lead to fill out a form on your landing page or view your latest webinar. Great! But what happens to leads that aren't ready to purchase today, next month, or next quarter? You've already spent resources to acquire that prospect or lead but it's way too early to have sales contact them. Lead nurturing keeps a prospect or lead engaged by periodically delivering content that is relevant to their stage in the buying process. It keeps your brand at the top of their short list when they're ready buy.
Marketo helps you continue the dialogue with prospects and leads. Easily setup a nurture flow and automate the process of delivering:
- Webinar and event invitations
- Case studies
- Special offers and more
Marketo allows you to fine tune this process and send relevant content based on time, prospect behaviors, or multiple pre-defined steps. You can send personalized emails for specific segments using simple email marketing rules and filters and schedule calls from sales reps to personally deliver messages as part of your nurturing program. Our unique cross-channel approach allows you to easily make the most out of your content.
All of Marketo’s nurturing functionality allows you to set things up in advance and be assured that the right message will go out at the right time to the right people.
Contact us to learn more about lead nurturing.