Download our new, 160 page Definitive Guide to Lead Generation and learn everything you need to know to build out a robust lead generation program for your team across every channel. From defining a lead, to content marketing and testing your campaigns, this guide has it all.
The benefits are of marketing automation are clear, but it can be confusing to sort through all the available solutions. This ebook can help.
Become more trusted, relevant, and conversational by downloading our 150+ page Definitive Guide to Engaging Email! Move beyond basic batch and blast emails to a whole new level of engagement.
Forrester's Email Marketing Scorecard for interactive marketers explains how to assess your email marketing capabilities.
This whimsically illustrated, rhyming slide deck teaches content marketers to create electric, energetic, and even poetic content! Make the leap from promotional to educational content with "Oh, the Content You'll Create!"
Marketing teams need a system to effectively manage operational data and budgets. Marketo Financial Management gives you an up-to-date view of spend, enabling marketers to forecast accurately, find and reallocate program dollars, and spend to plan.