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This whimsically illustrated, rhyming slide deck teaches content marketers to create electric, energetic, and even poetic content! Make the leap from promotional to educational content with "Oh, the Content You'll Create!"
Many companies only consider an editorial calendar necessary for their blog, but why not
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Forrester's Email Marketing Scorecard for interactive marketers explains how to assess your email marketing capabilities.
[UPDATED FOR 2013] Gartner Magic Quadrant assessing lead management solutions.
Marketing teams need a system to effectively manage operational data and budgets. Marketo Financial Management gives you an up-to-date view of spend, enabling marketers to forecast accurately, find and reallocate program dollars, and spend to plan.