This IDC workbook assists companies with the evaluation to go from email to engagement using marketing automation.
Regardless of industry, marketers across organizations struggle to track their spend on all marketing programs and stay on budget. Download this ebook and get the secrets to gaining that needed view so you can confidently make spending decisions and stay in lockstep with finance.
Engage the right prospects with the right content by downloading, Creating Content That Sells: A Guide To Content Marketing For Demand Generation, by Marketo.
Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.
[UPDATED FOR 2013] According to Gartner's Magic Quadrant on CRM Lead Management, "CRM lead management's contribution to revenue growth fuels investment and overall satisfaction levels."
Packed with worksheets, templates, and checklists, the Definitive Guide to Event Marketing is your one stop shop for driving measurable results from your events.