Building a Business Case for Marketing Automation

Marketing Automation can dramatically increase the success of your marketing efforts, optimize operational efficiencies, and grow revenue faster.  During this Dreamforce 2012 recorded presentation, Jon Miller, VP of Marketing from Marketo and Chris Roeckl, VP WW Field Marketing at Fluke Networks explain:

• Why so many companies are using Marketing Automation, and how it relates to other marketing efforts like inbound marketing, social marketing, and event marketing
• How marketing automation compares to email marketing, and when is it appropriate to use one verses the other
• Benefits of automation, including how marketing can run more campaigns and deliver more qualified leads to sales in less time
• How to create a compelling use case for marketing automation to present to the executives in your company

This is a frank, soup to nuts discussion on everything from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing.