Jon Miller

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8 Ways to Establish Sales and Marketing Alignment and Improve Sales Operations

In this presentation, recorded live at Dreamforce 2011, Bill Binch, SVP of Sales at Marketo, leads a panel of sales executives and thought leaders as they share their secrets to building collaborative sales and marketing alignment. Explore what it takes to capture and keep the attention of today's overwhelmed and stressed-out decision makers. Learn the Sales 2.0 techniques that Marketo uses to drive revenue growth. The result is more efficient sales operations, higher sales revenues, and a better buyer experience for the customer.

On the panel is Jamie Mallinger, VP of Marketing and Growth Operations at Athenahealth, and Craig Rosenberg, VP of Focus Expert Network at Focus.com. With over 15 years experience, Jamie is responsible for Athenahealth's analytics, infrastructure and operational support for Sales, Marketing and Channel Management. Along with being author of the popular blog, The Funnelholic, Craig heads up recruiting, engaging, and managing Focus.com's Expert Network.

In this presentation, recorded live at Dreamforce 2011, Bill Binch, SVP of Sales at Marketo, leads a panel of sales executives and thought leaders as they share their secrets to building collaborative sales and marketing alignment. Explore what it takes to capture and keep the attention of today's overwhelmed and stressed-out decision makers. Learn the Sales 2.0 techniques that Marketo uses to drive revenue growth. The result is more efficient sales operations, higher sales revenues, and a better buyer experience for the customer.

On the panel is Jamie Mallinger, VP of Marketing and Growth Operations at Athenahealth, and Craig Rosenberg, VP of Focus Expert Network at Focus.com. With over 15 years experience, Jamie is responsible for Athenahealth's analytics, infrastructure and operational support for Sales, Marketing and Channel Management. Along with being author of the popular blog, The Funnelholic, Craig heads up recruiting, engaging, and managing Focus.com's Expert Network.

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