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Lead Generation Sales

Use Marketo to Generate Leads for Sales

Learn everything you need to know to build out a robust lead generation program across every channel.

In this digital era, buyers rely heavily on the Internet, online search engines and social media to guide them in their buying journey. Businesses engage with prospective buyers much earlier on in the buying lifecycle. Consequently, the historic methods of lead generation for sales are no longer effective. Today’s marketing professionals must learn to span the gap between lead generation and the availability of qualified, sales ready leads.

Lead generation available from Marketo enables marketers to:

  • Use dynamic landing pages and progressive forms to convert online traffic
  • Automatically score leads on multiple dimensions, and monitor evolving lead quality.
  • Use personalized lead nurturing campaigns to create inquiries that evolve into qualified leads.
  • Integrate marketing with sales in a holistic, unified process

Marketo allows you to quickly identify, develop and qualify leads much sooner in the buying process.