Lead Generation Business Model

The Lead Generation World is Changing

In a world where buyers use web searches and social media to take control of their buying process, a new lead generation business model has arrived.

Companies meet prospective customers earlier in the buying cycle. As a result, the old lead generation business model of sending leads to sales doesn't work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead, and the day that lead is ready for sales. Marketo lead generation software supports the new lead generation business model, and helps marketers to:

  • Convert online traffic into leads using dynamic landing pages and progressive forms
  • Measure evolving lead quality with automated lead scoring based on multiple dimensions
  • Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With Marketo you can automatically qualify more prospects, and quickly develop them into sales-ready leads.

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