Lead Generation Business Model
The Lead Generation World is Changing
In a world where buyers use web searches and social media as purchasing tools, a new lead generation business model has arrived.
The social web allows brands to meet buyers earlier in their buying journey. This means marketers have to revamp the lead generation business model of sending leads to sales doesn't work anymore. Instead, it's time to streamline the lead generation process, beginning with the day the first lead is generated. Marketo lead generation software supports the new lead generation business model, and helps marketers to:
- Develop landing pages and forms that convert traffic into leads
- Develop automated lead scoring, based on a variety of dimensions, that measures fluctuating lead quality
- Inquire into sales-ready leads through relevant and personalized lead nurturing campaigns
Automatically qualify more prospects, and develop them into sales-ready leads with Marketo.