Lead Generation Business Model
The Lead Generation World is Changing
In a world where buyers use web searches and social media as purchasing tools, a new lead generation business model has arrived.
The social web allows brands to meet customers earlier in the buying cycle. Because of this, marketers have to revamp the lead generation business model of sending leads to sales doesn't work anymore. Instead, it's time to streamline the lead generation process, beginning with the day the first lead is generated. Marketo lead generation software supports the new lead generation business model, and helps marketers to:
- Convert online traffic into leads using dynamic landing pages and progressive forms
- Measure evolving lead quality with automated lead scoring based on multiple dimensions
- Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns
With Marketo you can automatically qualify more prospects, and quickly develop them into sales-ready leads.