Direct Lead Generation
New Lead Generation Ideas
At the heart of all B2B Marketing is direct lead generation. Gone are the days when sales teams relied solely on their own efforts, such as cold calling, to drum up leads.
Changes in how companies manage direct lead generation has pushed sales and marketing teams into a collaborative effort to ensure ownership for different types of leads, and where they are in the pipeline.
If you are interested in taking your direct lead generation efforts to the next level, but aren't sure which direction to look, try incorporating these three unique ideas for lead generation:
1. Landing Page Optimization
2. Targeted Email Campaigns
3. Social Media