Cheap Lead Generation
Focus on the Yield, Not the Cost
The path to cheap lead generation may not be easy, but if you implement the plan correctly, it will generate leads that will ultimately turn into far more revenue. When that happens, you won't be so focused on the expense of generating those leads.
Using social media to brand your business is not exactly a groundbreaking revelation. Been there, done that? Probably. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By utilizing all that social media has to offer, from Facebook and Twitter to LinkedIn and Slideshare, we at Marketo know from experience that cheap lead generation is more realistic when your social presence goes from from blah to wow.