Business Opportunity Lead Generation
Increasing opportunity conversion rate with Lead Generation
It is widely possible to increase effectiveness across all business functions by generating more qualified leads, amplifying sales pipeline velocity, and improving sales and marketing alignment through leveraging lead generation software.
Lead nurturing also increases lead to opportunity conversion rate, drives more revenue, and shortens the sales cycle. It is about finding the right buyers at the right time. Lead generation brings buyers into the funnel, but lead nurturing and scoring sends them to sales so that your sales team can close the deal at the right time. In fact, according to MarketingSherpa's Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing.
Access the top lead generation tools and resources in our Lead Generation Success Center and start increasing the number, and quality, of leads you pass to Sales.
To prevent lost, ignored or improperly nurtured leads, good lead generation marketers will invest in lead nurturing and other Middle of the Funnel (MOFU) techniques to build relationships and trust earning the lead's business once he or she is finally ready to buy. Engage these leads through relevant content and make sure that you get your timing right.
Below is a chart taken from MarketingSherpa's Lead Generation Benchmark Survey. It is apparent that many marketers are starting to increase their lead generation spend greatly, particularly as it pertains to website optimization, social media, and SEO.
Read more about other Marketo clients who have been maximizing their profitability with Lead Nurturing.