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Gaining a Competitive Edge with Content Marketing

Content Marketing vs. Traditional Advertising [Infographic]

Roughly one-third of all commercial searches on Google are B2B in nature, more than 50 percent of Google's target advertisers are B2B, and almost 38 percent of Yahoo's target advertisers are B2B.

Clearly, SEO is essential for modern B2B marketers to succeed. And, to not put the SEO and social media synergy to work for your brand is a mistake. Having an industry presence in the social web that delivers value, such as a blog, positions your company as a referential brand.  What does it mean to be referential on the web? It means you're going to consistently attract organic, editorially endorsed links: the lifeblood of the engines.

We've posted a new infographic to our B2B Marketing blog that shows how content marketing is competing with traditional advertising, the advantages to content marketing, which types of companies are using it and how much they're spending on it, which tactics are the most popular, and which key challenges content marketers are facing now.

Marketo offers a wide selection of tools, products and solutions designed to enhance the success of any content marketing strategy. Find out more information here.

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