B2B Marketing Examples
Creative B2B Social Media Marketing Ideas
Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media) are becoming standard B2B marketing examples. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies.
So, here are five key B2B marketing examples of how marketers can leverage social media.
1. Build a rock-solid reputation
Social media allows marketers to build a strong reputation by earning the trust of their peers and industry, 100% organically. Like many marketing tools, social media makes this possible, but not necessarily easy. With social media, you can build relationships and connections without the need to get past gatekeepers such as editors and traditional media.
2. Nurture leads long-term with targeted, qualified prospects
While you can create connections quickly with social communications tools, long-term lead nurturing is one of many B2B marketing examples you must use to actually make sales.
3. Build a strong permission marketing asset like a trusted blog
You'll be rewarded with one of the most valuable assets any B2B marketer could ask for: an active, engaged audience.
4. Attract leads at scale once your brand 'tips' in the social web
It's all inbound that is to say, focus on getting found by potentials through inbound marketing. This is scalable, it delivers quality and it's authentic. It one of several great B2B marketing examples. Put your sharpest team members out there, and the same is possible for your brand.
5. Maximize the social and SEO synergy
Roughly one-third of all commercial searches on Google are B2B in nature, more than 50 percent of Google's target advertisers are B2B, and almost 38 percent of Yahoo's target advertisers are B2B. Clearly, SEO is essential for modern B2B marketers to succeed. And to not put the SEO and social media synergy to work for your brand is a mistake. Having an industry presence in the social web that delivers value, such as a blog, positions your company as a referential brand. And what does it mean to be referential on the web? It means you're going to consistently attract organic, editorially endorsed links: the lifeblood of the engines.