Social media tools such as Twitter and blogs (it's frequently forgotten that blogs are social media) are fast becoming standard B2B marketing examples. However, the truth is that marketers are not leveraging social media to its full potential to create/uplift a brand, reputation, or authority for their products or their companies.
Here are five key B2B marketing examples of how marketers can leverage social media.
1. Build a strong reputation
Social media enables marketers to build a very strong reputation from their peers and industry, 100% organically. Although social media makes this possible, but its not easy. With social media, you can build connections without permissions from past gatekeepers like editors or traditional media.
2. Nurture leads for long-term with targeted, qualified prospects
Although you can make connections fast with social communications tools, what you do with those connections is also important. Long term lead nurturing is a good B2B marketing example that you must use to actually make sales.
3. Building a strong permission marketing asset is like a trusted blog
You'll be offered a valuable asset any B2B marketer could ever ask for: an active, engaged audience.
4. Attract many leads once your brand 'tips' in the social sphere
Don't just use social media randomly - only focus on getting found by potential customers and prospects through inbound marketing. This is scalable, delivers quality, and highly authentic. It one of several great B2B marketing examples. If you put the sharpest team members out there, success is possible.
5. Maximize the social and SEO synergy
One-thirds of all commercial searches on Google belong to B2B, more than 50% of Google's advertisers are B2B, and almost 38% of Yahoo's target advertisers are B2B. So clearly, SEO is the most essential for modern B2B marketers to succeed. SEO and social media needs to work together for your brand. It is important to have an industry presence in the social spehere that delivers value, such as a blog, and positions your company as a referential brand. This means, you're going to attract many organic, editorially endorsed links: which is the lifeblood of the search engines.