Lead scoring is an integral part of modern lead management. By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting). Only by combining both factors can you send truly qualified leads to sales.
Learn why lead scoring matters and how to do it right by downloading best practices, webinars, and podcasts. Already know the benefits to lead scoring? Take the next step and learn how to easily track the behavior and web activity of prospects through lead scoring software.