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Lead Management

Lead Management

Lead management covers the entire process of modern sales lead generation, including: acquiring leads, lead scoring so you know who's ready for sales, nurturing the leads that aren't yet ready, passing leads to sales at the right time, and measuring and optimizing the process over time.

Learn how to research and buy lead management software by downloading the best practices, webinars and analyst reports below.

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Lead Management Resources

5 Techniques for Lead Management Success That You Probably Aren't Using

5 Techniques for Lead Management Success That You Probably Aren't Using Lead management creates more educated buyers, helps you better understand their needs, and ultimately means more revenue. Download this ebook to learn 5 techniques for lead management success (that you probably aren't using).

The New Rules of B2B Lead Management Every Agency Must Know

The New Rules of B2B Lead Management Every Agency Must Know Start engaging customers and prospects with targeted messages and content in order to accelerate time to revenue.

Gartner Magic Quadrant for CRM Lead Management

Gartner Magic Quadrant for CRM Lead Management(premium) [UPDATED FOR 2013] According to Gartner's Magic Quadrant on CRM Lead Management, "CRM lead management's contribution to revenue growth fuels investment and overall satisfaction levels."

Support and Marketing Are Dead. Long Live the Voice of the Customer

Support and Marketing Are Dead. Long Live the Voice of the Customer Hear Justin Pirie (Mimecast), Don Baron (Get Satisfaction), and Brian Glover (Marketo) explore how support and marketing can work together to hear, measure, and respond to the voice of the customer.

2012 CSO Insights Lead Management Optimization Study

2012 CSO Insights Lead Management Optimization Study(premium) Each year, CSO Insights, in partnership with Marketo, conducts the Lead Management Optimization Study to gain visibility into the role marketing plays in delivering sales opportunities.

Automating Lead-to-Revenue Management

Automating Lead-to-Revenue Management(premium) This Forrester Research report shows you how to successfully use lead-to-revenue management in conjunction with marketing automation.

Lead Management Success Kit

Lead Management Success Kit(premium) Learn how to automate and measure lead management campaigns with the Marketo Lead Management Success Kit. Discover how to nurture and score leads to improve marketing ROI at your organization. Download the Marketo Lead Management Success Kit and generate more high-quality sales leads!

Additional Resources

Lead Management Library