Just as with any other marketing program you need to focus your marketing investments on social marketing activities across the channels that have the greatest impact on revenue. Marketo Social Marketing provides powerful real-time dashboards and analytics that allow you to see the performance of your individual social campaigns, so you can test, tune and optimize them over time. With Marketo Social Analytics, you can:
- Easily measure top-of-the-funnel metrics like social reach and impressions
- See the connection between social activity and conversions, opportunities or revenue
- Seamlessly integrate with Marketo marketing reports and Revenue Cycle Analytics
Only Marketo allows you to tie social activity directly to conversion events and identify your most influential customers and prospects.