Revenue Cycle Modeler

Successful marketing and sales alignment requires that prospects move seamlessly through the process to becoming paying customers. By defining the stages of your company's revenue cycle you create a foundation for marketing analysis and forecasting. With Marketo's Revenue Cycle Modeler, you can:

• Define the detailed stages of your revenue cycle and monitor how potential customers move through the cycle
• Establish a clear set of rules governing how leads transition from one stage to the next - marketing qualified to sales accepted to sales qualified lead
• Assign Service Level Agreements to send alerts and trigger campaigns when leads go stale

Only Marketo provides you the ability to define a complete visual representation of the stages and rules that govern how leads move from unknown to revenue generating customers.