Opportunity Influence Analyzer

Quantifying marketing impact on the revenue pipeline over lengthy sales cycles can be complex and time-consuming. What if you could easily identify the marketing activities that influenced opportunity creation and closed revenue? With the multi-touch attribution capabilities of Marketo's Opportunity Influence Analyzer you can:

• Clearly demonstrate the programs, events, and activities that influenced leads prior to opportunity creation and close
• Build credibility showing how marketing investments drive conversion and accelerate leads through the revenue cycle
• Focus your marketing investments on those activities that drive sales opportunity creation and closed revenue

Only Marketo provides a powerful interactive, out-of-the-box dashboard that delivers key insights on how effectively marketing spend is driving revenue.