Marketo Revenue Cycle Analytics
Prove Marketing Results
Marketo Revenue Cycle Analytics help you to understand your organization's true revenue potential, optimize your marketing and sales processes, and provide more accurate forecasts by combining sophisticated analytics with Marketo’s ease of use and the flexibility of the cloud.
Quickly assess demand generation and lead nurturing programs, without spending hours assembling data and adjusting reports, using pre-built, interactive dashboards.
- Determine the programs, channels, and other factors that influence opportunity creation and close business
- Monitor program effectiveness and identify which programs and events are yielding the highest return
- Measure conversion and velocity to see which programs move prospects through the revenue funnel faster
Ad Hoc Reports & Analysis
Empower the marketing team with tools to measure, quantify, and forecast the precise revenue impact of marketing investments.
Revenue Cycle Modeler
Define and map all the stages of your revenue cycle and establish a clear set of rules for how leads transition from one stage to the next.
Marketo lets you precisely measure the return on your marketing investments helping you make the right decisions on where to spend future dollars.