In a world where buyers use the web, search, and social media to take control of their buying process, companies meet prospective customers earlier in the buying cycle. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales. Marketo lead generation software helps marketers to:
- Convert online traffic into leads using dynamic landing pages and progressive forms
- Measure evolving lead quality with automated lead scoring based on multiple dimensions
- Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns
With Marketo you can automatically qualify more prospects and quickly develop them into sales ready leads.