Marketo Lead Management B2B

Marketo Lead Management software gives marketers the power and flexibility to automate campaigns and deliver high quality leads with less effort.

Multi-Channel Marketing

Efficiently manage and execute programs across multiple channels including email, web, mobile, events, and social media.

• Create dynamic, multi-step email marketing campaigns that automatically deepen prospect relationships over time
• Drive demand through inbound marketing channels with a powerful mix of online content and social media
• Streamline event marketing with personalized invitations, timely reminders, and pre-built integration to popular webinar providers

Lead Management

Convert more leads into customers with comprehensive lead management capabilities from lead generation to ongoing nurturing and scoring.

Marketing Reports & Analytics

Increase insight into marketing effectiveness through easy to understand marketing reports and dashboards detailing activity across leads, emails, landing pages, campaigns and programs.

CRM Integration

Leverage prebuilt integration to leading customer relationship management (CRM) systems, such as Salesforce® and Microsoft Dynamics® CRM, to seamlessly assign and recycle leads, as well as give reps visibility to lead specific marketing activities via delivered sales dashboards.

With Marketo you can transform your current sales and marketing processes, reducing your cost-per-lead while also delivering win ready leads to your sales team.