Complete Marketing Software
The Marketo Platform
Technology is the engine that drives modern marketing. If you know when and how to apply the right technologies to the science of marketing, you can operate at a higher velocity, do more with less, and grow revenues faster.
In these times, you need to get technology right or risk being denied the benefits that your competition enjoys. Done right, marketing technology gives you what you need to succeed in the digital marketing era: speed, agility and insight to make smart decisions that improve and prove marketing’s ROI.
Until recently, if you wanted to get marketing automation right you had to compromise on one or more requirements such as time to value, scalability, analytics, or data integrity. Marketo’s marketing platform combines the complete suite of marketing automation capabilities with inbound marketing, lead management, social marketing, closed-loop reporting and analytics.
Marketing works best when it all works together.
Our marketing platform unifies every facet of online marketing to help you get the fastest speed to results. Here are the essential elements that comprise our complete marketing platform.
Marketing System of Record
Data is the lifeblood that fuels today’s marketing engine. Whether it’s prospect and customer data, or reports and analytics — data is at the center of nearly everything marketing. You need a single, trusted repository for all of your marketing data that is accurate, secure, consistent and accessible to you and your team. Our marketing platform is your source of knowledge, insight and information to understand and explain how your marketing is impacting your business.
Workflow Engine
To get great results, you need to be able to engage with customers and prospects across multiple marketing channels intelligently – email, web, mobile, events and social media. Our workflow engine makes it easy for you to pre-define and manage workflows that get the results you need from all of your campaigns – from simple to complex. You can create sophisticated campaign workflows based on behaviors that originate from external systems, like your CRM.
Time-series Analytics Engine
Reporting and analytics give you the ability to prove the impact of your marketing efforts and adjust your strategy to achieve maximum ROI. Our platform helps you analyze and compare campaign performance over periods of time so you can make smart decisions about when and how to adjust your marketing strategy. The Time-series Analytics Engine drives reporting and metrics to help you optimize and report on performance in these key areas: opportunities, programs, success metrics, ad hoc reporting and revenue cycle modeling.
Extensible Network
You can extend the power of our platform to CRMs, your own applications, and compelling third-party marketing solutions from the Marketo LaunchPoint. Share knowledge and best practices with other users to save time, learn faster and improve your marketing ROI.
Key Applications of the Marketo Platform:
Inbound Marketing
Buyers today are searching the web and engaging with one another to learn about your company and its products well before they ever engage with you. Our platform helps you take full advantage of all the online channels by distributing content across them so prospective buyers can find—and engage with—the content early in their process.
Lead Management
You want to create more sales-qualified leads for sales. To accomplish this, you need to score leads to know when to convert them, capture leads when they’re searching, nurture those that aren’t ready, and evaluate leads to close the loop on lead quality. Our marketing platform simplifies and streamlines every process to help you educate buyers, better understand their needs and drive more revenue.
Sales Insight
Your sales team needs to know which prospects to engage with at exactly the right time to efficiently take advantage of your lead management processes. Our platform provides full insight to your sales team into the hottest leads and opportunities with a clear and simple sales dashboard.
Closed-loop Reporting
You need to show how your marketing activities translate to revenue in order to plan, optimize and continuously improve your strategy and tactics. Our platform tracks prospects from the top of the funnel to closed business. Our closed-loop reporting tool saves you time by putting the right metrics where you need them without the need for spreadsheets.
Social Marketing
Every company wants to embrace social marketing, but it’s hard to know where to start. Our platform makes it easy to get started and achieve results immediately by enabling you to deploy a rich assortment of social applications to all the places where you're already engaging prospects – from your website, to your landing pages, to your Facebook pages, and your emails. Only our platform allows you to use social behavior data to make all your lead scoring and nurturing activities even stronger.
A Marketing Platform: Making It All Work Together
All of the elements that comprise our marketing platform work together by design to streamline and simplify the “automation” part of marketing automation. This lets you spend more time on the creative side of marketing and less on the operational side. Our platform manages the complex underlying tasks required to keep data, programs and systems running reliably and in synch. You get things done faster because our user interface makes it easier to accomplish your goals, whether it’s data integration with your CRM, creating programs, or analyzing results.
The Marketing Platform That Underpins The Marketing Nation
A marketing platform by itself doesn’t guarantee success. You need to use it, and use it better over time. This means following best practices, working with experts, and integrating it with your other marketing systems.
Marketo gives access to a powerful network of ideas, experts, and integrated solutions that helps you get to the results you need faster, and with less risk. We call this the Marketing Nation – the intersection where people, technology and ideas converge to help marketers get the fastest speed to results.
Our marketing platform is the “fabric” that makes the Marketing Nation possible. By combining the industry’s most complete marketing platform with the Marketing Nation, Marketo gives you the ability to tap into the success of all the customers who’ve come before you to dramatically increase the likelihood of your own success.
Don’t just automate marketing. Go with the complete marketing platform today from Marketo.