Connected to Your Enterprise
Connected to Your Enterprise
Whether your needs are simple or complex, the Marketo platform enables you to integrate with the applications your team already uses, minimizing the learning curve and increasing efficiency allowing you to focus on what matters most - moving business forward.
Marketo API
Marketo's APIs let you interface with marketing data via simple API calls, including adding leads, managing campaigns, and tracking opportunities. In addition, our comprehensive APIs let you easily integrate Marketo to the applications you already use, such as ERP, eCommerce, or CRM.
Website Integration
With the Marketo JavaScript API, you can seamlessly integrate Marketo into your existing website without affecting the user experience of your visitors. Identify new visitors to your site, create new leads from custom form fill-outs, or generate prospect activities based on webpage visits or interaction with your multimedia content, such as playing a video or listening to an audio clip. And configurable settings ensure the flexibility to support changing global privacy requirements.
Single Sign-On
You can configure Marketo to work with any Single Sign-On (SSO) system featuring SAML, including PingFederate, OneLogin and more, allowing users to login with the credentials they already have resulting in increased reliability and security.
Integration with Leading Business Applications
Marketers don't want to have to think about application integration. Which is why the Marketo platform provides out-of-the-box connections with popular enterprise applications and more.
- Keep marketing and sales aligned with pre-built integrations to Salesforce® and Microsoft Dynamics® CRM, as well as certified partner solutions to connect with additional CRM platforms like NetSuite, Oracle, and SugarCRM
- Streamline event management with out-of-the-box connectors to Adobe® Connect™, Cisco WebEx®, Citrix® GoToWebinar®, ON24 and ReadyTalk
- Enrich your lead database and focus your marketing efforts with seamless integration to Data.com®
Only Marketo provides web services support as well as pre-built integrations to easily meet the unique and evolving requirements of your organization.