Jon Miller

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Technology and the Evolution of the Marketing Agency

The digital revolution has transformed the way that marketers use technology, and many marketers and their agencies are struggling to make sense of it all. In this paper we offer a way forward.

Key findings include:

  • Budgetary pressures and the emergence of social media channels combined with changing buyer behaviors have forced marketers to look for new ways to reach buyers
  • Marketing automation technologies allow them to deliver timely, relevant content to buyers and deliver quality leads to sales, all on a large scale
  • Many marketers don't have skills or knowledge to maximize the return on these platforms and will rely on agencies to provide a fully managed service.
  • This requires agencies to adapt their services and internal skill-sets
  • The pace of change continues to accelerate and failure to keep up will be damaging for marketers and agencies alike

Download this ebook now to find out how an agency can catapult into the future by adopting marketing automation as a core competency.

The digital revolution has transformed the way that marketers use technology, and many marketers and their agencies are struggling to make sense of it all. In this paper we offer a way forward.

Key findings include:

  • Budgetary pressures and the emergence of social media channels combined with changing buyer behaviors have forced marketers to look for new ways to reach buyers
  • Marketing automation technologies allow them to deliver timely, relevant content to buyers and deliver quality leads to sales, all on a large scale
  • Many marketers don't have skills or knowledge to maximize the return on these platforms and will rely on agencies to provide a fully managed service.
  • This requires agencies to adapt their services and internal skill-sets
  • The pace of change continues to accelerate and failure to keep up will be damaging for marketers and agencies alike

Download this ebook now to find out how an agency can catapult into the future by adopting marketing automation as a core competency.