- Inbound Marketing
The CMO Guide to Inbound Marketing
Everything an executive needs to know!
With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound strategy.
You will learn:
- What inbound marketing is and what it means for CMOs
- The strengths and limitations of inbound
- How to successful incorporate inbound efforts into your overall strategy
- How to staff and budget for inbound efforts
- How to measure the ROI on your inbound efforts
See a complete list of inbound marketing resources from Marketo.