- Marketing Automation 101
The Big Easy Guidebook to Marketing Automation
This is the essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue. Discover how to spend less time managing your marketing technology, and more time being creative and strategic. Learn how marketing automation can help raise open and click-through rates, shorten sales cycles, automate repetitive tasks and ultimately generate higher revenue. Use lead scoring to help support marketing and sales alignment, and create landing pages quickly and easily.