Digital Marketing Platform
The Industry’s Most Powerful and Complete Platform for Digital Marketing
Recent trends — the rise of the empowered, digital buyer; the proliferation of new marketing channels including social media; the rise of new platforms such as cloud computing and mobility; and the emergence of new analytic methods driven by big data — are driving deep changes in how companies market to and engage with customers.
This is creating the need for a new kind of platform, one designed around the specific needs of the marketing department to:
- Facilitate coherent customer communications over time
- Establish deep, durable 1:1 customer relationships
- Unify and simplify tools across variety of digital and offline channels
- Capture demographic and deep behavioral information about prospects and customers in a marketing system of record
- Manage and analyze marketing effectiveness, measuring return on investment and enabling more efficient allocation of marketing budgets
Marketo: Your Digital Marketing Platform
Our cloud-based digital marketing platform is purpose-built for marketers to enable organizations ranging from SMBs to the world’s largest enterprises to engage in modern relationship marketing.
Marketing System of Record
For each Marketo customer organization, our platform stores and maintains an individual, secure and trusted database of demographic and behavioral data about each of their prospects and customers. It serves as the marketing system of record for all interactions between customers and prospects with an organization’s marketing, sales and transactional systems.
Our platform is built around a robust, yet easy-to-use, environment for the creation, management and automation of complex marketing campaigns and processes across online and offline channels. This enables organizations to script and manage streams of customer interactions and engage in personalized, interactive dialogs with their prospects and customers, and thereby build deep relationships over the entire customer lifecycle.
Time-series Analytics Engine
Our platform was designed to leverage a very large volume of data and advanced analytics to help our customers pose and answer sophisticated business questions, particularly those that involve trends and changes over time. Examples include: identifying and predicting patterns of customer behavior; choosing personalized marketing messages and offers for each prospect and customer; allocating marketing resources among different channels, programs, and initiatives; and using multi-touch attribution to measure and prove the impact, effectiveness and revenue generation results of their various marketing and sales activities.
Extensible Architecture and Integration
Our platform is designed to be extensible to create a digital marketing hub, bringing together our applications with a growing number of third-party application providers in our LaunchPoint partner network, the largest and most complete ecosystem of marketing solutions. Further, our platform includes interfaces for data exchange with other enterprise systems and applications, including integration with website and web applications; business applications such as ERP, e-commerce, call center and CRM; and other marketing products such as event management and data augmentation solutions.
Scalability and Security
At Marketo, security, integrity, and the availability of our customers' data is a top priority. Our platform uses big data techniques to scale to support databases with tens of millions of customer and prospect records, and a billion or more individual data points about their behaviors. Our multi-tenant platform runs on an enterprise-class infrastructure in top tier, global data centers with guaranteed 99.9% up-time. Marketo has been issued an SSAE 16 Type II report and is Safe Harbor certified.