Jon Miller

Loading...

OR

The Definitive Guide to Marketing Metrics & Analytics

What's in the Guide?

  • Part One: Measurement Builds Respect and Accountability
  • Part Two: Planning for Marketing ROI
  • Part Three: A Framework for Measurement
  • Part Four: Revenue Analytics
  • Part Five: Program Measurement
  • Part Six: Marketing Forecasting
  • Part Seven: Dashboards
  • Part Eight: Implementation - People, Process, and Technology

Why Should I Read It?

How much additional profit will a 10% increase in your marketing budget generate?

44% of qualified marketers have no idea. If you fit into this 44%, you will experience difficulty protecting your budget. In fact, you'll likely find yourself asking the question the other way around:

What will happen if my marketing budget gets cut by 10%?

You can't expect your organization to place value on something you're unable to quantify.

This guide will help you do just that. We will help you answer key questions like:

  • What types of marketing analytics and metrics should I use?
  • How can I measure my marketing programs' impact on revenue?
  • What's the best way to share marketing results with my executive team?
  • Which organizational changes are needed to implement marketing analytics?
  • And many more

The bottom line of any business is the top line: revenue and faster growth! So let's get started.

Part One: Measurement Builds Accountability

...

To read on, fill out the form and download the complete guide »

Marketing analtyics are necessary to get a seat at the revenue table

What's in the Guide?

  • Part One: Measurement Builds Respect and Accountability
  • Part Two: Planning for Marketing ROI
  • Part Three: A Framework for Measurement
  • Part Four: Revenue Analytics
  • Part Five: Program Measurement
  • Part Six: Marketing Forecasting
  • Part Seven: Dashboards
  • Part Eight: Implementation - People, Process, and Technology

Why Should I Read It?

How much additional profit will a 10% increase in your marketing budget generate?

44% of qualified marketers have no idea. If you fit into this 44%, you will experience difficulty protecting your budget. In fact, you'll likely find yourself asking the question the other way around:

What will happen if my marketing budget gets cut by 10%?

You can't expect your organization to place value on something you're unable to quantify.

This guide will help you do just that. We will help you answer key questions like:

  • What types of marketing analytics and metrics should I use?
  • How can I measure my marketing programs' impact on revenue?
  • What's the best way to share marketing results with my executive team?
  • Which organizational changes are needed to implement marketing analytics?
  • And many more

The bottom line of any business is the top line: revenue and faster growth! So let's get started.

Part One: Measurement Builds Accountability

...

To read on, fill out the form and download the complete guide »

Marketing analtyics are necessary to get a seat at the revenue table

Related Resources

Marketing Automation Buyer's Kit

Choosing the right marketing automation system isn’t easy. This is why Marketo has created a buyers kit consisting of key questions you should ask when evaluating any solution.

Inbound Marketing Success Kit

Discover how to attract new customers to your website and nurture them through the buying cycle with the Marketo Inbound Marketing Success Kit

Revenue Disruption by Phil Fernandez

Revenue Disruption shows business leaders how to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks.