The Definitive Guide to Marketing Automation

Heard the buzz around marketing automation? Got some questions? Check out this jam packed, 100 page guide to learn everything you have ever wanted to know about marketing automation.

Download this ebook and get the answers to all of your questions and more including:

What is marketing automation and how can it help my company?
Why is marketing automation so hot right now?
How does marketing automation differ from other technologies such as CRM and email marketing?
What are the common and advanced features of marketing automation tools?
How do I build a business case and convince internal stakeholders to act?
What does the future of marketing automation look like?

We’ve also included worksheets that you can use to figure out whether your company is ready for marketing automation and how it will help you increase your revenue and attain high priority business goals.

This guide will be your ticket to a new world of more effective, efficient, and lucrative marketing!

Rave Reviews from Leading Experts

“I don’t think I’ve ever seen a more complete guide to marketing automation designed to help marketers make a thoughtful and strategic decision about how to sell it internally, select the capabilities right for them, and put it to work.“

- Ardath Albee, Author of eMarketing Strategies for the Complex Sale

“What can I say—cute robots, a picture of me, AND everything you could possibly want to know about marketing automation all in one place. Why would you NOT download this guide?”

- David Raab, Principal, RAAB Associates