Customer Video Testimonials

B2B Industry Leaders Talk about Marketo


"Marketo really helps us generate more leads—higher quality leads— at a lower cost per lead. Those things are measurable and that’s what marketing is accountable for… "

Elias Terman, Director of Product Marketing

"Marketo Sales Insight enables us to better manage our pipeline, prioritize our strongest leads and has helped boost lead conversions by 32%."

Sally Lowery, Director of Lead Acquisition

"Marketo has helped our marketing team get a lot closer with the sales team, talking about programs and scoring. It’s really helped our two teams foster a collaborative relationship. "

Eve Murto, Director of Marketing

"Marketo enables us to take a more sophisticated approach to lead management and get immediate results."

Jim Kemp, Marketing Manager

"With Marketo, our leads are not only more qualified, they represent the single largest contributor to the pipeline and over 25% of the closed revenue."

Lilia Todorova, Marketing Director

"Marketo has enabled us to fully automate our Free Trials Program for hundreds of Corporate and Open Source prospects per month…"

Guy Marion, EVP of Business Development and Marketing

"Marketo enables us to speak a common language and communicate more effectively throughout a lengthy, complex sales cycle."

Paul Kuhne, Director of Marketing

"We now have more qualified leads, better segmentation and a powerful, flexible and elegant way to manage and measure them."

Carol Sullivan, Director of Global Sales Operations

"[Marketo has] been very helpful walking through the solutions with me. They came to meet all of our needs very quickly and treated us like we were their number one priority… "

Jodi Florence, Marketing Director

"With Marketo, I can actually think more strategically about my marketing initiatives instead of worrying about logistical details."

Diana Lustenader, Marketing Specialist

"We track responses, suspects, accepted sales opportunities and closed deals. Marketo gave us the ability for that kind of granularity."

Dyke Hensen, Chief Marketing Officer

"Organic searches are up, Pay-Per-Click is down, so we’re spending less for people to visit us more: that is what I was hoping to achieve with Marketo."

Adrienne Kloock, Marketing Coordinator

"Marketo is a more intuitive system. You expect something to be there and it’s there. And we need to show metrics for what we’ve done, and revenue tracking was built into Marketo. "

Stacy Nawrocki, Marketing Manager

"In our second year of using Marketo, we now drive significantly more sales opportunities with the same budget and have increased sales-ready leads by 400%."

John Watton, VP Marketing

"Marketo has made our sales team more successful. We have reduced cold calls by more than 50%, doubled the lead flow and increased new customers by 70%."

Scott Ciccone, Director of Marketing

"I was able to accomplish in days the same result that I spent months trying to do in our previous solution."

Kristin Hersant, Director of Corporate Development

"Marketo helps us better understand who our best prospects are and how we can best convert those prospects into customers."

Stephanie Richman, Director of Sales Operations and Lead Generation

"Marketo gives us a full-service approach. We have increased our campaign flow by 40%, while reducing our marketing spend."

Tapan Bhatt, Director of Marketing

"One of the things that really sets Marketo apart from its competitors is the easy-to-use interface and the intuitiveness of the interface..."

David Politis, Sr. Vice President of Marketing

"Marketo gives us the ability to capture not only demographic information, but also behavioral information. Progressive profiling is a huge hit for us. We ask five questions the first visit, then five the next, and we’ve gained a lot of explicit information."

Annette Giambroni, Director of Marketing