Customer Video Testimonials
Customers
B2B Industry Leaders Talk about Marketo
"Marketo really helps us generate more leads higher quality leads at a lower cost per lead. Those things are measurable and that's what marketing is accountable for… "
Elias Terman, Director of Product Marketing
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"Marketo has helped our marketing team get a lot closer with the sales team, talking about programs and scoring. It's really helped our two teams foster a collaborative relationship. "
Eve Murto, Director of Marketing
"With Marketo, our leads are not only more qualified, they represent the single largest contributor to the pipeline and over 25% of the closed revenue."
Lilia Todorova, Marketing Director
"Marketo enables us to speak a common language and communicate more effectively throughout a lengthy, complex sales cycle."
Paul Kuhne, Director of Marketing
"[Marketo has] been very helpful walking through the solutions with me. They came to meet all of our needs very quickly and treated us like we were their number one priority… "
Jodi Florence, Marketing Director
"We track responses, suspects, accepted sales opportunities and closed deals. Marketo gave us the ability for that kind of granularity."
Dyke Hensen, Chief Marketing Officer
"Marketo is a more intuitive system. You expect something to be there and it's there. And we need to show metrics for what we've done, and revenue tracking was built into Marketo. "
Stacy Nawrocki, Marketing Manager
"Marketo has made our sales team more successful. We have reduced cold calls by more than 50%, doubled the lead flow and increased new customers by 70%."
Scott Ciccone, Director of Marketing
"Marketo helps us better understand who our best prospects are and how we can best convert those prospects into customers."
Stephanie Richman, Director of Sales Operations and Lead Generation
"One of the things that really sets Marketo apart from its competitors is the easy-to-use interface and the intuitiveness of the interface..."
David Politis, Sr. Vice President of Marketing
"Marketo gives us the ability to capture not only demographic information, but also behavioral information. Progressive profiling is a huge hit for us. We ask five questions the first visit, then five the next, and we've gained a lot of explicit information."
Annette Giambroni, Director of Marketing
