Customer Video Testimonials
B2B Industry Leaders Talk about Marketo
"
Marketo really helps us generate more leads—higher quality leads—
at a lower cost per lead. Those things are measurable and that’s
what marketing is accountable for… "
Elias Terman, Director of Product Marketing
"
Marketo Sales Insight enables us to better manage our pipeline, prioritize our strongest leads and has helped boost lead conversions by 32%."
Sally Lowery, Director of Lead Acquisition
"
Marketo has helped our marketing team get a lot closer with the sales team, talking about programs and scoring. It’s really helped our two teams foster a collaborative relationship. "
Eve Murto, Director of Marketing
"
Marketo enables us to take a more sophisticated approach to lead management and get immediate results."
Jim Kemp, Marketing Manager
"
With Marketo, our leads are not only more qualified, they represent the single largest contributor to the pipeline and over 25% of the closed revenue."
Lilia Todorova, Marketing Director
"
Marketo has enabled us to fully automate our Free Trials Program for hundreds of Corporate and Open Source prospects per month…"
Guy Marion, EVP of Business Development and Marketing
"
Marketo enables us to speak a common language and communicate more effectively throughout a lengthy, complex sales cycle."
Paul Kuhne, Director of Marketing
"
We now have more qualified leads, better segmentation and a powerful, flexible and elegant way to manage and measure them."
Carol Sullivan, Director of Global Sales Operations
"[Marketo has] been very helpful walking through the solutions with me. They came to meet all of our needs very quickly and treated us like we were their number one priority… "
Jodi Florence, Marketing Director
"
With Marketo, I can actually think more strategically about my marketing initiatives instead of worrying about logistical details."
Diana Lustenader, Marketing Specialist
"
We track responses, suspects, accepted sales opportunities and closed deals. Marketo gave us the ability for that kind of granularity."
Dyke Hensen, Chief Marketing Officer
"
Organic searches are up, Pay-Per-Click is down, so we’re spending less for people to visit us more: that is what I was hoping to achieve with Marketo."
Adrienne Kloock, Marketing Coordinator
"
Marketo is a more intuitive system. You expect something to be there and it’s there. And we need to show metrics for what we’ve done, and revenue tracking was built into Marketo. "
Stacy Nawrocki, Marketing Manager
"
In our second year of using Marketo, we now drive significantly more sales opportunities with the same budget and have increased sales-ready leads by 400%."
John Watton, VP Marketing
"
Marketo has made our sales team more successful. We have reduced cold calls by more than 50%, doubled the lead flow and increased new customers by 70%."
Scott Ciccone, Director of Marketing
"
I was able to accomplish in days the same result that I spent months trying to do in our previous solution."
Kristin Hersant, Director of Corporate Development
"
Marketo helps us better understand who our best prospects are and how we can best convert those prospects into customers."
Stephanie Richman, Director of Sales Operations and Lead Generation
"
Marketo gives us a full-service approach. We have increased our campaign flow by 40%, while reducing our marketing spend."
Tapan Bhatt, Director of Marketing
"
One of the things that really sets Marketo apart from its competitors is the easy-to-use interface and the intuitiveness of the interface..."
David Politis, Sr. Vice President of Marketing
"
Marketo gives us the ability to capture not only demographic information, but also behavioral information. Progressive profiling is a huge hit for us. We ask five questions the first visit, then five the next, and we’ve gained a lot of explicit information."
Annette Giambroni, Director of Marketing
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