Video Testimonials

"In terms of our investment in Marketo, it’s more than paid for itself: the increased engagement with sales, the better conversion rates, the overall satisfaction of the marketing team in using it are some of the more intangible benefits." Carl Landers
VP of Marketing
Serena

"Marketo has impacted Cynosure really pretty much across the board. Productivity and efficiency has increased dramatically. We’ve seen an increase of about 10% in our open rates, a 15%, increase in our click rates, click-to-open rates and our unsubscribe rates have significantly gone down." Matthew Taylor
Digital Marketing Manager
Cynosure

"We now have 100% visibility into what’s happening across marketing and across our website. We also have a 10%, or better, decrease in our cost of sale, a 30% decrease in our sales cycle and a 78% improvement in qualified leads. So the Marketo piece is critical to our operations and going forward I couldn’t see living without it." Paul Dunay
CMO
Networked Insights

"Marketo has made us faster, smarter, and generate more revenue; it just changes the game.... We rely extensively on Marketo, and, using it in conjunction with Salesforce.com on the sales side, our revenue has more than doubled." Dave Lee
VP of Sales and Marketing
LeadMD

"I’d say the thing that really transformed the sales team’s acceptance of Marketo and their engagement of Marketo was when we launched lead scoring, because they saw a really measureable increase in the quality of leads that were coming through to them." Frank Carron
VP Marketing
Aconex

"Marketo has led us to an increase in lead gen of about 28% year over year, and an 18% increase in our overall sales for this calendar year. Those numbers are real. They are measurable, and in the end, we have actually lowered cost." Doug Wotherspoon
Executive Director of Advancement
Algonquin College

"We added on Marketo and it essentially opened up a door to a whole new way of thinking about nurturing people through the sales cycle." Donald MacCormick
Chief Product and Marketing Officer
Antivia

"When we started with Marketo, we were around 1-2,000 developers and zero customers. Over the course of this past year we’ve grown to 70,000 developers… On the customer side, we launched in March at zero and now have grown to 300 customers in less than 4 months." Scott Schwarzhoff
VP Marketing
Appcelerator

"Marketo is earning us a seat at the revenue table. We find ourselves now really having an audience with the CEO and the CFO and they are asking us questions about revenue. That what’s really changing the game." Nnamdi Nwoke
Marketing Manager
Navicure

"I have a revenue quota much like a sales team and couldn't afford any down time. The migration from our previous solution to Marketo was absolutely seamless. A migration of a couple hundred programs in a matter of three to five weeks with no down time was absolutely critical and it went flawlessly." Christine Nurnberger
VP of Marketing
SunGard

"We no longer have sales and marketing alignment issues and we have a ton more intelligence about our prospects that we didn’t have before… It’s definitely enriched the opportunities we’ve presented to our clients and we’ve created a whole new revenue stream around that as well." Larry Fleischman
Marketing Director
Televerde

"I had 19 sales reps doing $30,000 a month before Marketo; 18 months later, I now have 55 sales reps doing $70,000 plus a month. So I've tripled my sales team and they've more than doubled their productivity simply by using very simple elegant integration between Marketo, Jigsaw and Salesforce.com." Kevin Akeroyd
President
Jigsaw

"Marketo has given us an ability to be better Marketers and were excited about the ability to show how Marketing creates value throughout the entire sales funnel." John Westby
Marketing Director
SpringCM

"With Marketo Sales Insight we’re able to really decrease the time it takes reps to follow up and make them more efficient, and over the last 7 months we’ve been able to see revenues and pipeline pick up roughly by over 120%." Evan Whitenight
Director of Marketing
Reachforce

"Marketo Sales Insight enables us to better manage our pipeline, prioritize our strongest leads and has helped boost lead conversions by 32%." Sally Lowery
Director of Lead Acquisition
Bronto

"Marketo has enabled us to fully automate our Free Trials Program for hundreds of Corporate and Open Source prospects per month…" Guy Marion
EVP Business Dev & Marketing
Codesion

"Marketo enables us to speak a common language and communicate more effectively throughout a lengthy, complex sales cycle." Paul Kuhne
Marketing Director
eChalk

"[Marketo has] been very helpful walking through the solutions with me. They came to meet all of our needs very quickly and treated us like we were their number one priority… " Jodi Florence
Marketing Director
IDology

"Marketo gives us a full-service approach. We have increased our campaign flow by 40%, while reducing our marketing spend." Tapan Bhatt
Marketing Director
Vendavo

"Marketo gives us the ability to capture not only demographic information, but also behavioral information. Progressive profiling is a huge hit for us. We ask five questions the first visit, then five the next, and we've gained a lot of explicit information." Annette Giambroni
Marketing Director
Zuora

"Since using Marketo, we've observed a tremendous amount of benefits. First of all we have measurable ROI. This is something that we haven't been able to, to offer our organization with our other tools.“ Jennifer O’Brien
Marketing Director
Egencia

"Marketo is a thought leader, they’re not just giving us tools and software; they continue to teach us, how to be better marketers and how to take advantage of the new technologies that can help us drive revenue for the company" Will Wiegler
VP of Marketing
BigMachines

"We've had very significant growth in several areas. I can tell you that the one that my CEO is most excited about is that, this year we'll have at least 100 percent year-over-year growth in our revenue." Jeff Yoder
VP of Global Marketing Strategies
ComSci

"The quick feedback that you get from Marketo- immediately knowing and feeling better about having a success with a particular campaign through the analytics that are provided- is a great fun factor." Chris Newton
VP of Marketing
Xactly

"At the end of the day its about growing sales, and in one of the products where we’ve specifically deployed Marketo as the key thing to drive sales, we’ve seen sales increased by over 150% in just 9 months." Billy Boyle
Co-Founder
Owlstone

"The wow factor for me is the results in our conversion. I now look at the number leads that come through after they’ve been nurtured and scored correctly and see the improvement in our conversion rates." Colm Mulcahy
Chief Sales and Marketing Officer
eSpatial

"Marketo gives you so much power and so much relevancy to have a conversation with the sales people and also to help you make good decisions about where you’re going to spend your time, where you’re going to spend your money." Tracy Eiler
Chief Marketing Officer
Cloud 9 Analytics

"We market globally, and now because of Marketo’s ease of use, we're able to easily build emails and landing pages, clone them, and pull in translated copy. So we've definitely expanded the number of languages that we contain within our campaigns." Daniela Szymczak
Senior Manager, Marketing Cultivation
Ciena

"Now we’re actually being accountable for the revenue. And the language that we’re talking is more aligned with sales and the sales funnel and getting the qualified net new leads in the door and nurturing them through the sales cycle." Erica Lanyon
Senior Demand Gen Marketing Manager
Pervasive

"The number of people that make it into the further stages of our pipeline has increased. Three months ago we may have had 30 people in our prospects stage, now we have 80 as a result of the fact that our salespeople can focus on communicating with the right people. That has been a big win for us." Gordy Pels
Associate Director of Marketing
Enspire Learning

"Marketo’s Revenue Cycle Analytics, provides the data that marketers care about. There’s deep functionality that allows us to customize reporting, it gives us a really unique insight into the opportunities within our pipeline and phenomenal insight into the effectiveness of our programs. It truly is a game-changer." Paul Green
Marketing Automation Manager
Enterasys Networks

"Marketo helps our world-class sales team to focus on the right deals, which is a key factor driving our growth." Emily Salus
Senior Marketing Manager
Collabnet

"Marketo enables us to take a more sophisticated approach to lead management and get immediate results." Jim Kemp
Marketing Manager
ColumbiaSoft

"With Marketo, our leads are not only more qualified, they represent the single largest contributor to the pipeline and over 25% of the closed revenue." Lilia Todorova
Marketing Director
Corporate Visions

"Organic searches are up, Pay-Per-Click is down, so we're spending less for people to visit us more: that is what I was hoping to achieve with Marketo." Adrienne Kloock
Marketing Coordinator
Qualifacts Systems

"With Marketo, we’ve been able to transition to an incredibly intuitive, easy-to-use system. The rest of the marketing team no longer has to come to me with questions, now they can spend their time marketing to our clients, making them much more efficient." Kim Stites
Sales and Marketing Automation Specialist
CPP

"The reporting and analytics are great. We have a much better understanding of our campaigns, where our leads come from, how and why we are closing business and really more insight into what works and what doesn't." Kristine Lango
Marketing Manager
itslearning

"I know I can call anyone at Marketo and I will get help right away with a few quick questions, which is very impressive. There are no hand-offs, and that just saves me time and that is something I don't have a lot of right now." Sharon Vessels
Director of Marketing
NDS Pro

"Now with Marketo, we’re able to walk in at the end of the campaign, show the results, and show the exact revenue that came from that campaign. We are able to show that marketing is a true revenue generator for the company, and in the past thatjust wasn’t true." Josh Krasnegor
VP of Marketing
FusionStorm

"Marketo's allowed marketing to really have a seat at the revenue table where we're able to sit down with sales and have a really informed discussion about the decisions we're making today that are going to impact the pipeline and the revenue numbers." Ryan Nichols
VP of Applications
Podio, Citrix Systems

"There's been a very big business impact in implementing Marketo. First, it doesn't require a full‑time person to run the system and second, the budget required is literally about one‑third of what was budgeted for and spent on the previous marketing automation system. So the cost savings was huge." Brian Wood
Director of Marketing
Radisys

"We’ve been able to double our win rate year-over-year, reduce the time it’s taken to close leads, and win the business by 127%. Bottom line, we’ve been able to grow our business by 30% and that’s in a very challenging market." Michael Berger
Senior Director of Marketing
McGraw-Hill Higher Education

"Marketo's functionality is so superior to its competitors; it has really impressed everybody that we've shown it to... You really need to be using these tools, to quantify and show marketing ROI." Lorena Harris
VP of Corporate Marketing
Vantiv

"Talend is a global organization; we are deployed in eight countries on three continents and Marketo has clearly increased the agility the marketing organization in several ways." Yves de Montcheuil
Vice President of Marketing
Talend

"I can set up really quick reports, open right to a campaign, and even set a subscription for its email once a week or every day. I can quickly provide whatever stakeholders want, and it's awesome because I look like a hero." Ashleigh Davis
Marketing Program Manager
Rackspace Hosting

"On a recent webinar we noticed a 20% lift in registration due to our social channels. Prior to Marketo, we would never have known what that impact was. Now we can connect the dots between our social media tactics and ultimately pipeline revenue." Tricia Reilly
Group Manager for Interactive Marketing
VMWare

"With Marketo, we found our sales cycle dropping significantly, some down to a few weeks. We are even seeing deals close within a matter of days - even in the enterprise space, which is quite remarkable." Keith Wallington
Chief Operating Officer
Mimecast

"As a result of using Marketo, we have access to much more robust data. When launch a campaign, we not only see how it begins, but we see how it ends, and how it's actually affecting the pipeline and the results to our revenue ultimately through sales." Kerry Nelson
Senior Director of Marketing
Starmount

"In one weekend we turned on Marketo and starting on that Monday we were able to start doing campaigns, and going into our database and really being able to get to time the value very quickly with Marketo." Jeff Coveney
Director of Marketing
Application Security

"By showing sales the benefit of having a lead nurturing system, we have been able to break down the barrier between sales and marketing. They now see the value of what marketing is doing in their ability to communicate with their leads." Guy Goldstein
Online Marketing Manager
ARX

"It’s really given us an opportunity to come in and show marketing in a different way. We can be a metrics-driven organization and marketing does contribute to the top line and the bottom line and we do drive revenue." Ken Robinson
VP of Marketing
ELT

"Marketo’s data set is large enough that we can now correlate and model in very innovative ways, and that helps us see our business like we’ve never seen it before." James Kenigsberg
Chief Technology Officer
2U

"Before Marketo we were never able to hit our revenue number from a marketing perspective. Year one with Marketo we got to 60% of that number, and year two we hit 120% of our revenue number." Bruce Petillo
Director of Marketing
Enghouse Interactive

"We have made huge progress in terms of sales and marketing alignment. We've improved lead conversion rates from 10% to 20%, and now sales is knocking on our door." Eva Tsai
Senior Director, Worldwide Marketing Operations
Citrix

"Marketo just seemed like they had a grasp on exactly what we were trying to accomplish. From lead generation to marketing automation, they kind of just struck a chord with us." Andrew Devlin
Communications Specialist
Brinker Capital

"I would compare it to adding a whole other person to our team, which has been great because we’ve been struggling with having enough resources. So, not only are the campaigns more effective, but it takes fewer people to actually create those campaigns." Tanya Vaughan
Director of Marketing
Cradlepoint

"We have definitely broken down the barriers between our sales marketing teams. We have more relevant conversations with sales and we’re not looked at as a cost center any more." Stefani Horton
Marketing Manager
GoodData

"The value that Marketo has delivered to us over the last year is at least five times, based on the pure cost and the return that we get through increased sales. But I think it’s unfair to say that, because the value that it has delivered to the business is significantly more." Tim Pickard
CMO
NewVoiceMedia

"Without Marketo, you really don’t have the opportunity to go beyond the basics of marketing and really get to what drives growth. Our partnership has been fundamental in helping us look ahead and make the company successful." Rosanne Saccone
CMO
Pentaho

"We saw an immediate ROI with Marketo – really within the first few weeks… It allowed us to make big decisions on budgets in real time. We were able to increase budgets in areas where we had better quality leads, and cut back on marketing spend where the leads weren't as qualified as we liked them to be." Lisa Borg
Chief Operating Officer
Slimband

"We now know from working with Marketo's Revenue Cycle Analytics that we want to concentrate more on online programs versus offline programs, because we know that our cost per lead is lower. The value of that intelligence is that we spend our marketing dollars much more effectively." Kristen Petersen
Director Marketing Operations
F5 Networks

"We didn't have any reporting until we had Marketo. Now we're able to be much smarter about where we're investing our marketing dollars and prove to upper management that this is the right way to go when it comes to marketing spend." Sara Melo-Pereira
Marketing Director
IPC

"Marketo really took the time to understand our business and ask detailed questions that helped us to excel – within 6 months we had far surpassed our goals, and we have more things to come that we’re really excited about." Joy Martinez
Marketing Programs Manager
LeanLogistics