Customer Success Stories

B2B Industry Leaders Detail Successes with Marketo


"With Marketo Lead Management, Acteva has increased the volume of its marketing activities by 300%, doubled its landing page conversion rate, and generated signicant revenue through a new channel partner program, which would not have been possible without Marketo."
Download Acteva Case Study (PDF)
Watch Acteva Customer Success Webinar
(13 minutes)

"After a one-day implementation of Marketo Lead Management, IDology doubled the effectiveness of their marketing programs and improved sales and marketing alignment, leading to what they call a “very significant return on investment”.
Download IDology Case Study (PDF)
Watch IDology Customer Success Webinar
(15 minutes)

"Since sales does a lot of cold-calling, Marketo really helps us make their jobs easier. We’re helping them gain traction in their accounts so now they have the feeling that marketing is giving them air cover – we’re backing them up."
Download Right90 Case Study Webinar (PDF)

"I've had experiences using other marketing automation solutions, and none compare to Marketo – it is by far the easiest to use solution that I have seen. I recently told a colleague that building a lead scoring program in Marketo is so simple that he would cry if he saw it""
Watch Vindicia Case Study Webinar
(45 minutes)

"It would take at least one more full-time person to run the campaigns that Marketo does automatically. It's like I got another full time person for free."
Download Vocalocity Case Study (PDF)