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Case Studies

Customer Success

Kevin Lee, Head of Online and Field Marketing

The whole scalability of the Marketo system makes it easy and fast for our global team to build landing pages and campaigns that were extremely cumbersome before.” Read more ‣

Kevin Lee
Head of Online and Field Marketing
Aruba Networks
Maximize

Resources

12x

ROI

$2M

Additional Revenue

High

Quality Prospects

28%

Increased Leads

200

New Customers

65%

More Pipeline Opportunity

FAST

Global Launch

5X

Incoming Leads

Powerful

Relationships

PIPELINE

Visibility

STREAMLINE

Events Process

Rapid

Migration

10X

Marketing Productivity

3000%

ROI

2X

Lead to Opportunity Conversion

20%

More Lead Conversion

BETTER

Visibility

75%

Faster Sales Cycle

CLEAN

Data

2X

Marketing Sourced Revenue

200%

More Meeting Requests

5X

Qualified Leads

15%

More Trial Conversion

Seamless

Integration

1

Common Language

Accelerated

Revenue Growth

HIGH

Marketing ROI

Social Media

ROI

120%

Of Revenue Goal Exceeded

2X

Closed Deals

25%

Deliverability Increase

40% YoY

Growth

2X

Productivity

2X

Marketing Efficiency

10X

Marketing Productivity

Expanded

Reach

2X

Conversion

TRIPLE

Product Launch

GREAT AGILITY

B2B and B2C

2X

New Deal Win Rate

20%

Sales Productivity Increase

400%

Revenue Increase

148%

More Opportunities Won

30%

Marketing Productivity Increased

150%

More Revenue

Tripled

Membership

50%

Increase in Sign-up Rate

71%

Less Cost

Multi-Lingual

Campaigns

LESS $

More Leads

2,000

Leads Converted

120%

Sales Booking Growth

Fast

Implementation

100%

ROI

BETTER

Insight

B2C

Lean Marketing

TRIPLED

Lead Volume

2.1X

More Revenue

360-Degree

Lead Visibility

Turbocharged

Productivity

API

Integration

Rollout

Central & Eastern Europe

40%

More Campaign Flow

LESS $

Per Lead

460%

Larger Contract Price

Heather Watkins