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Here's How to Make Your Website as Personalized as Your Email

Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them.

But while email marketers have learned to connect with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails.

Read this cheatsheet to discover how  you can personalize your website by visitor information, content engagement, geographic location, account or industry, persona, and more.

Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them.

But while email marketers have learned to connect with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Put simply, your website should be just as personalized and targeted as your emails.

Read this cheatsheet to discover how  you can personalize your website by visitor information, content engagement, geographic location, account or industry, persona, and more.