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Youtility: Why Smart Marketing is About Help Not Hype

The difference between helping and selling is just two letters.
 
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
 
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
"If you haven't bought Jay Baer's book Youtility, stop what you're doing and do that. I swear, this is 2014's big thing." 
- Chris Brogan, Owner Magazine
"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
- Success Magazine

"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
- Joe Pulizzi founder, Content Marketing Institute
The difference between helping and selling is just two letters.
 
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
 
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
 
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
"If you haven't bought Jay Baer's book Youtility, stop what you're doing and do that. I swear, this is 2014's big thing." 
- Chris Brogan, Owner Magazine
"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."
- Success Magazine

"Youtility is a true masterpiece. This is a book worth checking out by all business owners and marketers."
- Joe Pulizzi founder, Content Marketing Institute