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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

About the Author

Roy Young is president of MarketingProfs, the online community of marketing professionals worldwide. Dedicated to the mission of helping marketers build the stature and value of marketing inside their organizations, he is the co-author of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which received praise for its original approach to marketing management from well-known marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis. He has worked with numerous marketers from global companies such as Microsoft, Wells Fargo, and Johnson & Johnson—resulting in the recognition of marketing as a key contributor to company growth. Roy has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners, and earned an MBA from New York University.

About the Book

In Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact, Young explores how to make marketing matter to corporate leadership. In many organizations, marketing is not only underutilized, they are seen as cost center. Unlike all other books that help you improve your marketing work, this book helps you manage your marketing efforts. Discover how marketers can contribute to the company success, and articulate to the executive team how the marketing function helps can help the organization grow and meet its strategic objectives. Learn how to master the language of the business and overcome common marketing obstacles. Use this book as a guide to help you effectively manage marketing within your organization, drive success and become a marketing champion today.

About the Author

Roy Young is president of MarketingProfs, the online community of marketing professionals worldwide. Dedicated to the mission of helping marketers build the stature and value of marketing inside their organizations, he is the co-author of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact (John Wiley & Sons, 2006), which received praise for its original approach to marketing management from well-known marketing thought leaders including Philip Kotler, Seth Godin and Jack Trout and leadership guru Warren Bennis. He has worked with numerous marketers from global companies such as Microsoft, Wells Fargo, and Johnson & Johnson—resulting in the recognition of marketing as a key contributor to company growth. Roy has held high-level marketing and consulting positions at companies such as Time, Inc. and Yankelovich & Partners, and earned an MBA from New York University.

About the Book

In Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact, Young explores how to make marketing matter to corporate leadership. In many organizations, marketing is not only underutilized, they are seen as cost center. Unlike all other books that help you improve your marketing work, this book helps you manage your marketing efforts. Discover how marketers can contribute to the company success, and articulate to the executive team how the marketing function helps can help the organization grow and meet its strategic objectives. Learn how to master the language of the business and overcome common marketing obstacles. Use this book as a guide to help you effectively manage marketing within your organization, drive success and become a marketing champion today.