- B2B Marketing Book Club
Lead Generation for the Complex Sale
About the Author
Brian Carroll is the CEO of InTouch, a leading provider of lead generation services for the complex sale. Having helped his team and clients daily to optimize ROI, Brian developed expertise related to B2B marketing, lead generation and the complex sale. Along with his successful blog, B2B Lead Generation, Brian has been profiled and cited in publications including, BtoB Magazine, The Wall Street Journal, Selling Power, CMO Magazine, Target Marketing, MarketingSherpaDM News and more.
About the Book
In today’s B2B setting, the complex sale is becoming a norm. Although it is difficult to maintain a reliable bank of qualified leads in your pipeline, Lead Generation for the Complex Sale provides you with vital strategies to help you instantly hasten company growth, improve sales performance and gain new customers. In this B2B marketing and sales book, Brian Carroll leads you through with a step-by-step approach to get your company’s lead generation on the right track.
You’ll learn to:
- Define your ideal leads and target your ideal customer.
- Construct your plan in order to stay ahead of your competition.
- Improve marketing and sales alignment and optimize the number of leads
- Increase the percentage of leads that become profitable customers
- And much more!
See a complete list of lead generation resources from Marketo.