- B2B Marketing Book Club
Digital Body Language
About the Author
Steven Woods is the Co-founder and Chief Technology Officer at Eloqua. Woods discusses the impact of online body language and behavior for both sales and marketing professionals on his blog, Digital Body Language.
About the Book
Steve Woods’ book, Digital Body Language, examines the challenges and opportunities many marketers face when thinking about their role and audience. In a virtual marketing environment, the B2B buyer dictates the timing and direction of the buying process. Sales and marketing professionals must adapt in order to decode digital body language in a faceless market. This book provides tools and techniques to learn how to read digital body language, respond effectively and re-engage marketing and sales.