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B2B Marketing Book Club

Book Club

If you’re looking to expand your B2B marketing and sales knowledge, you’ve come to the right place. The B2B Marketing Book Club is dedicated to finding and sharing the works of the industry’s leading authors. No fees here, and no library cards to swipe. Just the information you needs to take your marketing efforts to the next level.

Browse the collection below for brief summaries, background information and FREE chapter downloads.

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Book Club Resources

B2B Marketing Confessions

B2B Marketing Confessions If you are tasked with leading the marketing efforts at a growing business or just want to understand how marketing has changed in the past 10 years, this guide is for you!

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Revenue Disruption shows business leaders how to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing TopRank CEO Lee Odden's book, Optimize, is about planning, creating and implementing a holistic content marketing strategy that is optimized for both search engines and social media.

Conversations that Win the Complex Sale

Conversations that Win the Complex Sale Conversations that Win the Complex Sale is a book about how salespeople can break through the usual jargon to really connect with buyers. It stresses that, rather than selling your own corporate story and brand message, you need to approach buyers from their point of view – or, as the authors put it, tell your customers a story in which they are the heroes achieving success. To learn more about this book, download a free chapter.

The Truth About Leads

The Truth About Leads The Truth About Leads sheds light on the secrets that focus B2B lead-generation efforts, align sales and marketing teams and drive revenue.

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships This B2B guide covers cost justification, lead generation, B2B search engine optimization, social media monitoring, gaining stakeholder support, and more.

The Funnel Principle

The Funnel Principle Author Mark Sellers sets a new standard for the sales funnel with an innovative BuyCycle Funnel design and 8-Step Process for complete funnel management.

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact Author Roy Young discusses how to make marketing matter to corporate leadership.

eMarketing Strategies for the Complex Sale

eMarketing Strategies for the Complex Sale Ardath Albee’s B2B marketing book, eMarketing Strategies for the Complex Sale, offers techniques for implementing digital marketing strategies with results.

Sales 2.0 In Sales 2.0, Seley explores sales 2.0, the art of sales best practices for selling in today’s online world.

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale Read Lead Generation for the Complex Sale by Brian Carroll to get a step by step approach to get your company’s lead generation on track. Recommended by Marketo.

The Buyersphere Project: How Businesses Buy from Businesses in a Digital Marketplace

The Buyersphere Project: How Businesses Buy from Businesses in a Digital Marketplace The Buyersphere Project provides insight into how businesses buy from other businesses in the digital marketplace. After conducting a research project that explored true behavior of people involved in purchase decisions at thousands of companies, Gord Hotchkiss took a new look at organizational buying behavior.

Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization

Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization Laura Patterson’s book, Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization, teaches you how to make marketing metrics work for you.

Selling to Big Companies

Selling to Big Companies Jill Konrath’s sales book, Selling to Big Companies, helps you win business by using fresh and inventive sales strategies.

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability

Salesforce.com Secrets of Success: Best Practices for Growth and Profitability David Taber’s book, Salesforce.com Secrets of Success, offers expert guidance on every facet of Salesforce.com deployment.

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Learn to create profitable connections through content marketing in Bernie Borges’ marketing book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

The B2B Refinery: An executive guide for improving Go-to-Market ROI through greater Sales and Marketing Efficiency

The B2B Refinery: An executive guide for improving Go-to-Market ROI through greater Sales and Marketing Efficiency J. David Green and Mike Saylor’s book, The B2B Refinery, suggests that companies view their go-to-market operations as an oil refinery in order to increase ROI.

Digital Body Language

Digital Body Language Steve Woods’ book, Digital Body Language, examines the challenges and opportunities many marketers face when thinking about their role and audience.

CustomerCentric Selling

CustomerCentric Selling CustomerCentric Selling provides the top methods for managing the buyer-seller relationship and helps you make the most out of your organization's resources.

Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage In this book, learn to stop focusing solely on the sales cycle and pay close attention to the entire buying cycle.