Know Exactly Who is Visiting Your Website

Track website activity - even anonymous visitors

Website monitoring takes lead tracking to the next level – letting you know why prospects visit your site, which pages they visit, and how often they come back. With Marketo, you can:

• Track all prospect interactions online, including known and anonymous visitors
• Identify which companies are hitting your site, even if they don’t fill out forms
• Automatically alert sales reps of new activity from their prospects
• Create deeper profiles by tracking online activity, even before prospects register
• Know the true lead source that caused a prospect to find your website in the first place (not just what caused them to register)

See Who Is On Your Website and Where They Go

The web pages your prospects visit, how they got there, and how often they come back tell you a great deal about their interests and when they may be ready to make a purchase. By augmenting your web analytics with lead tracking capabilities, you can see where individual prospects go (even before they fill out a form), build much richer and deeper prospect profiles, and can give your sales team a reason to call their prospects.

At the same time, only 2-8% of the visitors to your website are in your prospect database. Like “caller ID” for your website, Marketo website alerting also lets you identify which companies are on your site and what they are looking for, even if they don’t fill out forms.

Dramatic Improvement in Understanding of Prospects

How much could you improve the quality of your marketing campaigns and sales efforts if you knew exactly who was on your website and what pages they looked at?

• Generate qualified leads: Create more personalized lead nurturing programs with rich profiles that tell you about each prospect’s interest and intent
• Increase sales effectiveness: Enable sales teams to know when to call prospects and what to say when they call
• Improve marketing ROI: Improve your lead generation effectiveness by tracking what really causes prospects to find you, not just what causes them to fill out a form