Revolutionary Usability
Products
The Industry’s Easiest to Use Marketing Software
At Marketo, we believe that a great user experience is the difference between an ordinary application and a revolutionary one. With every feature and component, we go to great lengths to make sure that using Marketo is the most enjoyable and productive experience you have ever had.
“Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
— Steve Jobs
- Rich interactivity of a desktop application, but in a browser
- Intuitive information architecture making everything easy to find
- Addictively easy-to-use and fun drag and drop interface
- Marketo Smart Technology remembers your preferences and choices all along the way
- Fast performance to get the job done quickly
Our goal at Marketo is to create marketing automation and sales effectiveness software so powerful and enjoyable that you will refuse to market and sell without it. We don’t strive for “a little bit better”. Our goal is to continuously over-deliver on usability and experience.
Why Usability Drives ROI
Marketo’s radically better user experience lets the entire marketing team translate complex ideas into running campaigns much faster than with competing products. Over the course of the year, this can save hundreds or thousands of hours of staff time, which can be spent building more and better campaigns. Plus, since the system is easy to learn and use by everyone, Marketo saves you money on training and hiring and lets you focus your investments on driving results.
A Unique Approach to Customer Success
Some systems force you to plan your entire marketing program at once and in advance. We believe that marketing is a fluid and rapidly changing process. A marketer needs to adapt quickly to the market place and decide on marketing programs in real time. Marketo is a system that enables dynamic approach and makes rapid-fire decisions easy and fruitful. If it’s simple to create and adjust new campaigns and programs, you can focus on improving marketing ROI instead of using the tool. Marketo is unique in this dynamic approach to marketing campaigns and it shows directly by using the application.
