Salesforce Integration
On-Demand Marketing That Plays Nicely with Salesforce
Marketo is designed to extend your salesforce.com solution to meet the specific needs of the marketing department. With Marketo’s transparent connections to Salesforce, you can:
- Automate and measure sophisticated lead nurturing campaigns and lead scoring activities
- Create sales lead management programs that update fields, create tasks, assign owners, and convert leads directly in Salesforce
- Track sales follow-up and reassign or recycle leads automatically
- Measure campaign effectiveness from leads to opportunities to revenue
- Provide sales reps with detailed information about prospect interests and activities
Align Sales and Marketing with an Integrated Revenue Process
Salesforce.com is a great solution for the sales department, but it doesn’t meet all the campaign execution and analytics requirements of today’s marketing departments. Marketo acts as an extension to the Salesforce Marketing and CRM applications, providing automated sales lead management so you get all the tools you need to run and measure sophisticated marketing programs, perfectly integrated with your existing salesforce.com solution.
Sophisticated Integration in Minutes using Force.com
Marketo provides seamless integration to Salesforce for data and action. Unlike other marketing automation solutions, Marketo uses salesforce.com’s Force.com on-demand platform and APIs for complete bi-directional synchronization of data and action. By using the latest technology, this best-in-class integration takes only minutes to set-up and is available at no additional cost.
