Salesforce Integration

The Deepest Integration with Salesforce CRM Available

Marketo is designed to extend your salesforce.com solution to deliver enhanced marketing functionality and sales insight. With Marketo’s transparent connections to Salesforce, you can:

Automate and measure sophisticated lead nurturing campaigns and lead scoring activities
Create sales lead management programs that update fields, create tasks, assign owners, and convert leads directly in Salesforce
Track sales follow-up and reassign or recycle leads automatically
Enable reps to understand, prioritize, and interact with the hottest leads and opportunities
Provide sales reps with detailed information about prospect interests and activities
Coordinate marketing activities across the organization through campaigns shared with Salesforce

Sophisticated Integration in Minutes using Force.com

Marketo is available on the Force.com AppExchange

Marketo Lead Management provides seamless integration to Salesforce for data and action. Unlike other marketing automation solutions, Marketo directly uses salesforce.com’s Force.com on-demand platform and APIs for complete bi-directional synchronization of data and action. By using the latest technology, this best-in-class integration takes only minutes to set-up, is available at no additional cost, and adjusts automatically as you evolve your Salesforce implementation.

100% Native Force.com Application

Marketo Sales Insight is a 100% native Force.com application, so it works natively inside Salesforce CRM. This means there’s no new tools to install and no need for additional IT, and it integrates automatically with your existing salesforce.com security and authentication processes. As a result, sales reps have nothing new to learn and are up and running in minutes. See for yourself why sales executives who’ve used Marketo Sales Insight say they can’t imagine ever selling again without it.

For more information about why Marketo's integration with Salesforce CRM is
second to none, please see the following resources:

Salesforce and Marketo: A Winning Combination for Driving Revenue and Profitability

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Overview Lead
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About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.